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July 2nd, 2020

Sports Technology Startup Led by IU Student Receives Investment

BLOOMINGTON, Ind. — A Bloomington-based sports technology startup has received $20,000 in funding from Elevate Ventures.

Blueprint Stats uses human analysis and machine learning of videos to help high school sports teams improve their game. Teams upload videos to a web application, and within 24-36 hours receive data such as stat tables and film from a statistician.

Blueprint Stats was started in 2017 when founder Hunter Hawley was still in high school. Hawley’s now a student at Indiana University’s Kelley School of Business, but he quickly realized the power of tracking statistics to guide his basketball training.

“Hunter is the type of entrepreneur who is a complete pleasure to work with,” said Cy Megnin, Elevate Ventures entrepreneur-in-residence. “He asks great questions and takes feedback constructively. He asks for the good and the bad, constantly trying to improve. We are impressed with Blueprint Stats’  initial traction and are encouraged by the early adoption in the marketplace.”

Megnin serves the Velocities region, a partnership among Elevate Ventures, the Dimension Mill coworking space and business incubator in Bloomington and the Columbus Area Chamber of Commerce that promotes entrepreneurship.

Last season, 25 high school basketball teams across the nation signed up for Blueprint Stats’ service. The company recorded over 80,000 timestamped statistical data points across over 500 basketball game films.

Hawley said the funding from Elevate Ventures Community Ideation Fund will help the company develop powerful computer-vision models to record data previously unseen in the sports world. By the start of the 2020-21 basketball season, Blueprint Stats expects to pilot the models with game film from across the nation.

“As uncertainty is increasing not only around the future of sports, but around nearly everything, this funding gives us the confidence we need to look for opportunities and act on them,” Hawley said. “In a time where everyone is playing defense, this just means we get to play offense.”

Elevate’s Community Ideation Fund is made possible through its partnership with Velocities. The Community Ideation Fund is available through the state’s 21st Century Research and Technology Fund, which is overseen by the Indiana Economic Development Corporation and promotes economic growth and innovation-driven public-private partnerships in Indiana.

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